3 MUST-do’s for your Google business listing

1) Ensure information accuracy and consistency There’s a lot that goes into a Google business listing, to name just a few: Business Name, Category, Location, Map, Hours of Operation, Phone Number, Website, Menu Link, Opening Date. On countless occasions, I’ve seen businesses that have a typo in their business name, or it doesn’t match the...

What is reach? Why should I care?

When you’re starting to promote small business, you need to understand how digital marketing works because it can make a monumental difference in how said business fares. Therefore, when you start learning about it, you realize that there are many terms and subjects that you’re not very familiar with, but that can be quite influential...

Apple Products

What can Steve Jobs & Apple teach us about Marketing?

Normally I start articles by making a little introduction about the topic in hand, explaining what it is and where it comes from but in this particular case, it would be a bit dumb from my part to try to present someone that was the symbol of massive change in the world of technology. “The ones...

Vision/Mission Statement Scrabble Pieces

Creating a Stellar Mission Statement

A company’s mission statement is an explanation of their reason to exist, establishing their purpose to for their customers and also for its own workers. “A mission acts as a lantern, anchor and, sometimes as a conscience,” said Guy Kawasaki. Mission statements vary between every company because of their business, the nature of the company...

Using branded merchandise, without wasting money…

There may be no such thing as a free lunch, but in the world of marketing, when you receive a free product such as pens, cups, shirts and almost any kind of things with the logo of a brand you’re being part of what we call branded merchandise. It is a practice well known by...

classroom

Skills from Kindergarten – Working with your Marketing Team…

Even though kindergarten may have been a while ago, the lessons you learned there still live on. No matter your age or job title, these simple childhood lessons can go a long way when it comes to many things — including your everyday marketing efforts. So grab some crayons, use your coloring book to take...

CryptoNight – What is Bitcoin?

On Monday, October 22nd, Mary Jane Sanchez from WurkHub and I hosted an educational event in Downtown Waukesha about what Bitcoin is, and what affects it has on specific industries. If you weren’t able to attend, I encourage you to watch the video below. The presentation begins around the 6:22 mark. Two of the great questions...

The Fast Food of Web Hosting

For just under a year, I’ve been working with a client on improving their website with Miscellaneous CSS Fixes, SEO Optimisations, and Page Designs. Roughly a week ago, they reached out to me saying that they were receiving reports from Google based on their page running slow. I decided to look into this and after...

Page of drawn logos

Getting Started With Branding

Branding has gotten much more crucial in these times due to the rise of the internet. Nowadays, to develop a successful business brand, regardless of the area you work in, you have to establish a sharp image and infrastructure on the internet. However, the most common question I hear from my clients is “Why is...