Apple Products

What can Steve Jobs & Apple teach us about Marketing?

Normally I start articles by making a little introduction about the topic in hand, explaining what it is and where it comes from but in this particular case, it would be a bit dumb from my part to try to present someone that was the symbol of massive change in the world of technology. “The ones...

Vision/Mission Statement Scrabble Pieces

Creating a Stellar Mission Statement

A company’s mission statement is an explanation of their reason to exist, establishing their purpose to for their customers and also for its own workers. “A mission acts as a lantern, anchor and, sometimes as a conscience,” said Guy Kawasaki. Mission statements vary between every company because of their business, the nature of the company...

Using branded merchandise, without wasting money…

There may be no such thing as a free lunch, but in the world of marketing, when you receive a free product such as pens, cups, shirts and almost any kind of things with the logo of a brand you’re being part of what we call branded merchandise. It is a practice well known by...