For just under a year, I’ve been working with a client on improving their website with Miscellaneous CSS Fixes, SEO Optimisations, and Page Designs. Roughly a week ago, they reached out to me saying that they were receiving reports from Google based on their page running slow. I decided to look into this and after running a quick speed test on Pingdom, the results showed that it takes 9.48 seconds for their website to load and makes 108 requests. These abnormally high results can result in visitor satisfaction and search ranking suffering. Throughout the past year, I’ve mentioned that many of these issues that they are having are due to the hosting company they chose, and with us being a web hosting company, I’d love to help, but I ended up facing a dozen rebuttals.

They only charge me $5/month for hosting, which is a huge deal that I was grandfathered into.

However, this isn’t that uncommon of a response that I get. People try squeezing as much as they can out of a dollar, and their business, or at least their website greatly suffers for it.

The greatest thing that I see is budget web hosting providers reselling someone else’s service, who is reselling someone else’s services. They tend to market themselves with words like “Unlimited Storage” – that doesn’t exist, there’s no such thing as unlimited storage. These companies also try squeezing as much out of a dollar as they can by fitting as many clients as they can on a single server right up to the point before it crashes.

Every website they’re hosting is affecting yours…

Say that XYZ Hosting sells unlimited plans at $15/yr, and they’re running a server that has a 4TB Harddrive, with 300 clients already on that server. This leaves roughly 13 GB of Storage per user, which the hosting company thinks is completely fine, as the average user only uses 10GB. The server only has 150 GB remaining – what happens when someone uploads their PC Backup or a bundle of photoshop files? The server runs out of storage and crashes, your website crashes, everything is offline until they upgrade the hard drive.

Even hosting companies that limit the amount of storage you have, can still oversell their services. They have a 4TB (~4096 GB) Harddrive and give each user a quote of 50GB, planning on them using less than 25GB. With these numbers, they should put no more than 80 clients on this one server, but it’s not uncommon for them to have at least 130 clients.

Not all web hosting companies partake in overselling in such extremes. At FitTech Hosting, we enforce our quotas per client and allot that portion to them. 4096 GB Server, 1 Client at 10 GB? We only have 4086 GB remaining. This makes sure that other clients on the server don’t affect the amount of storage you have. You should not be responsible for other peoples actions. We also aren’t hosting resellers. We own and maintain the physical servers that your website is hosted on.

Still stretching the dollar…

For web hosting companies to make that dollar of theirs stretch even further, they buy the cheapest hard drives for their servers so they can offer more storage to their clients, and huddle up more clients into a single server – packed like sardines in a can. This is an area that affects website speed. Also, cheaper hosting companies don’t have the budget to use Solid State Drives over Hard Disk Drives or enterprise-grade drives that have faster revolutions (rpm).

In addition to using poor Hard Disk Drives, many budget web hosting companies are operating off standard copper networks with max speeds of 100Mbps. A Web Hosting provider should have fiber links to their network with 10Gig or at least 1Gig speeds, and that’s out of the budget for a web hosting company that only charges <$5/m.

A Web Hosting provider has a significant role in the success of your website.

It’s not the smartest business decision to stretch your dollar as far as it can go, as it creates a chain-reaction of penny-pinching that makes your website suffer greatly.

Sure, you can squeeze 5 glasses of juice out of one orange and fill the rest with sugar and water to save a bit on cost – but it’s not gonna taste as good.