You may have people complimenting your work or you are curious if you live up to the hype of a social media expert. When it comes to managing social media, the content you produce and the strategies you create will speak for themselves. Here are some signs to help you know you are on the track of becoming a social media expert.
Your personal page is well used
You’re a member of multiple groups, you have multiple posts that range from different privacy levels (public, private, close friends only) and you have quite a few friends and high engagement.
You don’t use a million hashtags in each post
SEO 101 – Keyword stuffing is bad.
You could explain social media to a 4-year-old or a 94-year-old
Social Media is ever-changing. A common rule of thumb is if you can teach a topic to someone else, then you have a solid understanding of it yourself. No matter the familiarity of topic in which you are speaking of, if you’re a social media expert you will be able to explain the concept in a way that is easy to comprehend.
You DON’T call yourself a social media Guru or Ninja
Your knowledge should speak for yourself. If you feel the need to call yourself a Guru or Ninja, it may turn out that your talk does not match up with your abilities. If you truly are a social media Guru or Ninja, your content will speak for itself.
Your personal social media URLs are short and unique
The term short and sweet can be perfectly applied here. Something that is easy to remember and connects to your personal brand will be sure to leave a lasting impression.
You pay attention to numbers and KPIs
Posting engaging content is great, however you must make sure that what you think is engaging is lining up with what your Key Performance Indicators are saying. It is important to be aware of what kind of content works and what kind may not be appealing to your target market.
You have a social media strategy instead of just content
It’s one thing to have content planned out and another to actually know about the company you are representing, what type of content (videos, pictures, live streams, etc.) connects best with their target market and what their ultimate goal is in their marketing strategy.
Everyone has a different approach when it comes to social media, planning, and carrying out a vision to their target market. Knowing your company, their target market, and what works best for them when it comes to social media is sure to help earn you the title of “expert” when it comes to managing their social media.